?Spaces? by Antonio Citterio is a proposal for an ideal furniture store resulting from a research workshop regarding an advanced idea for distribution in the household goods sector.
A mix of products is combined with the all-encompassing nature of Citterio’s products for the home by correlating a number of producers by means of his stylistic code.
The laboratory intended to demonstrate that the strategy employed in this type of process must involve a precise market position, must associate companies such as B&B Italia and Arclinea with a specific and clearly discernible identity, and must support a specific product range with which concepts such as quality, technological research and innovation can be credibly correlated.
This structure is supplemented with consumer assistance services involving the continuous updating of articles and complementary items, the proposal of specific skill in decoration (which is guided by a style which is precise and recognisable), and sales sustained by a global project extending through all areas of the home.

Total surface sqm 700